The Dotdigital Global Benchmark Report 2025 reveals noteworthy trends in email marketing, marking a significant evolution in the field over the past year. According to the report, email sending volumes surged by 23.9%, paralleling a notable improvement in engagement metrics. Click-through rates doubled, and click-to-open rates increased by 50%, while unsubscribe rates stayed low at 0.13%. This suggests that smarter segmentation, enhanced personalization, and multi-channel orchestration are driving these advancements. As a result, it is evident that increased email volume, when executed with care and strategy, can yield superior outcomes.
The report’s insights are essential for digital marketers, operational leaders, and marketing directors who are often faced with the challenge of demonstrating ROI. By offering a clear performance benchmark and strategic structure, the report aids in optimizing marketing campaigns and justifying budget allocations. It bases its findings on billions of cross-channel interactions across various industries, providing marketing teams with practical insights to gain a competitive edge. These findings underline the critical role of data-driven strategies in boosting email engagement and further enhancing overall marketing efforts. The emphasis on strategic execution indicates the shift toward more intelligent and effective digital marketing practices.
