In a decisive move to accelerate market penetration and deepen channel relationships, data storage and management leader Pure Storage has completely overhauled its partner program, signaling a strategic shift designed to fuel mutual growth in an increasingly competitive landscape. With the company
The meticulously researched Ideal Customer Profile, presented to applause in the boardroom, often becomes a document that gathers digital dust instead of driving tangible marketing results. Many B2B marketers invest heavily in defining the perfect accounts to target, only to find their campaigns
The proliferation of artificial intelligence in marketing has created a landscape where bold claims of performance often outpace verifiable results, leaving B2B marketers to navigate a sea of unproven technologies. This environment makes it exceedingly difficult to discern which solutions deliver
In a significant move poised to redefine the operational backbone of business-to-business digital advertising, the San Francisco-based marketing technology firm Channel99 has officially launched a new dynamic audiences functionality designed to automate and intelligently orchestrate campaign
In an increasingly crowded digital marketplace, online shoppers are constantly inundated with flash sales, special offers, and promotional banners from the moment they land on a website, but a critical question remains: are these generic, one-size-fits-all promotions effectively engaging the right
The recent strategic partnership announced between B2B intent data leader Bombora and the vast community-driven social platform Reddit represents a pivotal and transformative shift in digital advertising, creating a direct and unprecedented conduit for marketers to engage highly sought-after
