In an era defined by shifting buying group dynamics and an ever-expanding digital landscape, the role of the chief marketing officer (CMO) is undergoing a profound transformation. Once focused largely on brand and demand, today’s CMOs now find themselves at the nexus of innovation, customer
With the rapid surge in mobile device ownership globally and the increasing reliance on mobile ecommerce, mobile optimization is no longer optional for affiliate marketers. A quarter of the world's population now owns at least one mobile device, with mobile ecommerce sales accounting for 18 percent
In the ever-evolving landscape of B2B marketing, striking the right balance between Account-Based Marketing (ABM) and Demand Generation (Demand Gen) has become crucial. The integration of these strategies can significantly enhance a company's marketing efforts, driving both targeted and
Account-Based Marketing (ABM) is heralded as a high-efficiency strategy tailored for B2B marketers, yet many find their initiatives stumbling after initial implementation. The disconnect often stems not from faulty principles but from misaligned sales and marketing efforts. This article explores
B2B sales, a landscape historically dominated by cold calling and mass email strategies, is evolving. With the emergence of artificial intelligence (AI) tools, sales teams now have access to more sophisticated and precise methods for engaging with potential clients. Enter Tiga.ai, a purpose-built
As we look ahead to 2024, the marketing landscape is poised for substantial shifts driven by technological advancements and evolving market dynamics. Among these, Artificial Intelligence (AI), the growth of marketplaces, and strategic budget adaptations will be paramount. Here's a deep dive into
