In the rapidly evolving world of marketing, the question is no longer if we should use AI, but how we should control it. We sat down with Milena Traikovich, a leading expert in demand generation and marketing analytics, to discuss a critical framework for success. Milena helps businesses navigate
The familiar blue links of traditional search engine results are rapidly being replaced by direct, AI-generated answers, forcing brands to fundamentally rethink their entire approach to digital visibility. This shift marks the end of an era dominated by the pursuit of top-ranking positions on a
The familiar ten blue links on a search results page are quickly becoming a relic of a bygone digital era, replaced by a conversational interface that delivers a single, synthesized answer. As consumers pivot from searching to asking, the entire foundation of digital discovery is being rebuilt.
The modern customer journey is no longer a linear path but a complex web of digital interactions, a reality that has historically left smaller businesses struggling to keep pace with the resource-heavy giants of their industries. For years, the narrative has been one of disparity, where access to
The familiar monologue of brands broadcasting messages to a passive audience has been decisively replaced by a dynamic, data-driven dialogue orchestrated by artificial intelligence. This technology represents a significant advancement in the marketing sector, acting as a catalyst for a new paradigm
The directive from corporate leadership often arrives with a mix of excitement and ambiguity, encouraging teams everywhere to embrace artificial intelligence without offering a clear roadmap on how to begin. While the promise of AI transforming the modern workplace is undeniable, understanding how
