AI Campaigns

The familiar landscape of paid media is being redrawn almost daily, with the intricate lines of artificial intelligence shaping everything from ad creation to performance measurement. Paid media platforms are evolving at an unprecedented pace, a transformation driven largely by the deep integration

The explosion of generative AI has armed marketers with an unprecedented arsenal of content, yet this abundance has inadvertently created the paralyzing new challenge of selecting the optimal message from a sea of infinite variations. AI Content Decisioning represents a significant advancement in

The Inbox is Changing: Why Marketers Are Paying Attention The recent announcement of Google integrating its powerful Gemini AI into Gmail has sent a familiar wave of anxiety through the email marketing community; these new features, which promise to summarize long email threads, prioritize

The conversation surrounding artificial intelligence in marketing has matured significantly, moving beyond the novelty of generative content to embrace a more profound, operational paradigm with the advent of agentic systems. This evolution marks a pivotal shift from simple prompt-response

The digital marketing landscape is littered with the ghosts of fads past, and the latest specter haunting strategy sessions is a concept wrapped in the undeniable allure of artificial intelligence. This new discipline, known as Generative Engine Optimization (GEO), has sparked a gold rush, with

As our expert in demand generation, Milena Traikovich brings a wealth of experience in analytics and performance optimization, helping businesses navigate the complex intersection of marketing and technology. With the rapid integration of generative AI into advertising, the industry is at a