AI Campaigns

A seismic shift is underway in the marketing world, quietly moving beyond the familiar realm of content generation toward a future where artificial intelligence operates with true autonomy. The Middle East and North Africa, a region already transforming under the influence of generative AI, now

The ability to know what a customer will do next is no longer a work of fiction; it is rapidly becoming the new operational standard in marketing, fundamentally altering how brands connect with consumers. This analysis examines the strategic shift in marketing AI, moving from reactive automation to

The evolution of artificial intelligence in business has moved beyond mere execution, now demanding that these systems not only perform tasks but also possess the capacity to understand and improve upon their own performance. This review explores the emergence of AI-powered feedback analysis, a

Milena Traikovich has built a career at the intersection of analytics and demand generation, helping businesses navigate the complexities of modern advertising to nurture high-quality leads. With extensive experience in performance optimization, she possesses a unique vantage point on the

The enduring chasm between the artistic instincts of creative teams and the hard data of performance analytics has long defined one of digital marketing's most persistent challenges. Traditionally, the ad creation process has been a linear, often cumbersome relay race where creative assets are

In the fast-paced world of marketing, the idea of launching a full campaign in a single day seems like an impossible feat. Yet, with the strategic application of AI, it’s becoming a reality for agile teams. We're sitting down with Milena Traikovich, a demand generation expert who specializes in