AI Campaigns

Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Today, she’s here to dissect some surprising new findings that suggest a

The very artificial intelligence promising to revolutionize advertising with push-button simplicity has ironically given rise to a sprawling and fragmented ecosystem of disconnected tools, creating a new layer of complexity for marketers to navigate. This has catalyzed a significant industry trend

A seismic shift is underway in the marketing world, quietly moving beyond the familiar realm of content generation toward a future where artificial intelligence operates with true autonomy. The Middle East and North Africa, a region already transforming under the influence of generative AI, now

The ability to know what a customer will do next is no longer a work of fiction; it is rapidly becoming the new operational standard in marketing, fundamentally altering how brands connect with consumers. This analysis examines the strategic shift in marketing AI, moving from reactive automation to

The evolution of artificial intelligence in business has moved beyond mere execution, now demanding that these systems not only perform tasks but also possess the capacity to understand and improve upon their own performance. This review explores the emergence of AI-powered feedback analysis, a

Milena Traikovich has built a career at the intersection of analytics and demand generation, helping businesses navigate the complexities of modern advertising to nurture high-quality leads. With extensive experience in performance optimization, she possesses a unique vantage point on the