AI Campaigns

Introduction Is HorizonOS the Future of Client Centric Ad Tech The relentless consolidation within the ad tech industry has left many brands searching for an escape from the rigid, one-size-fits-all ecosystems of major holding companies. This environment has created a significant demand for

In the high-stakes world of enterprise software, a company's most strategic maneuvers are not always its largest or most expensive, a principle Salesforce has powerfully demonstrated with its recent acquisition of the agentic marketing company, Qualified. While colossal mergers and acquisitions

In the rapidly evolving world of marketing technology, few shifts are as transformative as the rise of AI-driven automation. Guiding businesses through this landscape is Milena Traikovich, a demand generation expert with deep experience in analytics and optimizing performance to nurture

The corporate website is shedding its skin as a static digital catalog and evolving into a fully autonomous, intelligent sales engine operating around the clock. This analysis examines the rise of autonomous pipeline generation, a paradigm shift where agentic AI is deployed to proactively identify,

Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Today, we're diving into the often-unseen friction that delays digital

In the rapidly evolving world of marketing, the question is no longer if we should use AI, but how we should control it. We sat down with Milena Traikovich, a leading expert in demand generation and marketing analytics, to discuss a critical framework for success. Milena helps businesses navigate