AI Campaigns

On December 17, 2025, advertising technology company Innovid unveiled a comprehensive and significant expansion of its Social Ads Manager platform, introducing a suite of new features meticulously designed to address the escalating operational complexity confronting modern advertising teams. This

In the volatile and often hype-driven world of decentralized finance (DeFi), discerning a project's true potential from its speculative noise remains one of the greatest challenges for investors and enthusiasts alike. While market capitalization and token price fluctuations often dominate

Despite decades of digital transformation initiatives and substantial investments in enterprise software, a truly unified and coherent understanding of the customer journey remains an elusive goal for most organizations. This persistent gap between data collection and actionable insight highlights

The advertising industry is currently navigating a powerful paradox where the boundless enthusiasm for artificial intelligence clashes dramatically with the complex realities of its large-scale implementation. While the promise of AI-driven efficiency and creativity dominates boardroom

Introduction Is HorizonOS the Future of Client Centric Ad Tech The relentless consolidation within the ad tech industry has left many brands searching for an escape from the rigid, one-size-fits-all ecosystems of major holding companies. This environment has created a significant demand for

In the high-stakes world of enterprise software, a company's most strategic maneuvers are not always its largest or most expensive, a principle Salesforce has powerfully demonstrated with its recent acquisition of the agentic marketing company, Qualified. While colossal mergers and acquisitions