In the fast-evolving world of online search, Google’s AI Overviews (AIOs) are emerging as a significant change, altering how users interact with search results. The study by Authoritas, which examines the effects of these AI Overviews across 10,000 keywords spanning seven U.S. industries, offers a
The One Show 2025 has introduced a groundbreaking AI discipline that marks a significant step in recognizing advancements in creative technology and underscores its transformative potential within the advertising and marketing industries. This new discipline encompasses three key categories:
Amazon Connect is ushering in a new era for contact center operations with the introduction of advanced AI features, as announced at AWS re:Invent 2024. These updates are designed to enhance outbound communications and improve customer interaction management. One of the groundbreaking enhancements
American Eagle’s Chief Marketing Officer, Craig Brommers, is navigating the complex landscape of integrating artificial intelligence into the company’s marketing strategy. As the demand for marketing content grows, especially on social media platforms popular with Gen Z, AI offers both
Flyers have long been a staple in marketing, easily catching the eye of the intended audience while delivering essential information efficiently. However, designing compelling flyers presents various challenges, especially when time or budget constraints are at play. Traditional design methods can
The 2024 U.S. election was anticipated to be heavily influenced by artificial intelligence (AI), with experts warning of AI-driven misinformation campaigns. Nonetheless, the reality was quite different. Despite these fears, traditional misinformation tactics continued to dominate the political
