In the rapidly evolving sales industry, AI and data analytics have emerged as pivotal elements reshaping traditional sales strategies. The integration of these technologies is enabling businesses to execute more effective and personalized customer interactions. As we move towards 2024 and beyond,
Digital out-of-home (DOOH) advertising has long been recognized for its potential to engage audiences in real-world environments, but the advent of artificial intelligence is now unlocking new possibilities for the industry. Displayce, a leading European programmatic DOOH advertising platform, has
Artificial Intelligence (AI) has significantly transformed various industries, with digital advertising standing as one of the most impacted sectors. The capabilities of AI have reshaped how marketers design and implement their advertising strategies, taking them from generic to highly personalized
Amidst the rapid advancements in artificial intelligence, the UK media's Make It Fair campaign has vehemently urged the government for stronger copyright protections in response to new AI legislation. The concern arises from proposals that might allow AI firms to use copyrighted material
In a strategic move aimed at revolutionizing the advertising landscape, X has introduced two innovative AI-powered tools, Prefill with Grok and Analyze Campaign with Grok, designed to streamline and enhance advertising on the platform. These cutting-edge tools promise to simplify the ad creation
In a groundbreaking development set to transform the advertising landscape, company X has unveiled AI-driven tools aimed at automating ad creation and optimizing campaign performance. This innovation promises to significantly ease the workload of advertisers while ensuring optimal efficacy in their
