As the beauty industry continues to evolve at a rapid pace, staying ahead of the competition requires innovative strategies and cutting-edge technology. This is precisely why L’Oréal Groupe has partnered with Google Cloud to develop generative AI tools aimed at transforming its global marketing
Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Today, she shares her insights on the use of AI marketing agents,
How does your favorite brand connect with you online? In the rapidly evolving digital landscape, brands are consistently challenged to innovate to captivate their audience. The need for personalized interactions has never been greater, and the lines between reality and digital realms continue to
In recent years, the marketing funnel has undergone a seismic shift as consumers increasingly turn to AI tools for product recommendations, comparisons, and research. As AI-powered "zero-click" journeys streamline the discovery-to-decision process, opportunities for brands to influence consumers,
Google Cloud Next 2025, held in Las Vegas, highlighted the significant emphasis on generative and agentic AI, showcasing Google's efforts to enhance AI ecosystems for various business applications including marketing. The event introduced Google's Agent2Agent, an open protocol facilitating secure
The rapid advancement of artificial intelligence (AI) is fundamentally reshaping the way users search for and engage with online content, having a profound effect on web traffic and the methods used to analyze it. AI tools like ChatGPT, Gemini, and Perplexity are revolutionizing user interactions
