Treasure Data, an enterprise customer data platform (CDP), has announced the launch of its innovative Treasure Data AI Framework. This cutting-edge framework aims to accelerate campaign ideation and activation, allowing businesses to design custom AI applications tailored to their specific needs.
Account-Based Marketing (ABM) has increasingly acted as a cornerstone strategy for businesses aiming to optimize marketing outcomes and exceed their expectations. The latest "2024 Account-Based Marketing Benchmark Survey" sheds light on the core habits that distinguish successful ABM practitioners
In an era where marketing budgets are shrinking and consumer behavior is rapidly evolving, artificial intelligence (AI) is becoming an indispensable tool for connecting with audiences in innovative ways. By integrating marketing psychology with AI technologies, companies are finding new strategies
Artificial intelligence (AI) is no longer a futuristic concept but a disruptive force actively reshaping various sectors, particularly B2B sales and marketing. Businesses are leveraging AI in innovative ways to enhance productivity, customer engagement, and overall performance. This article delves
Lead generation has always been a pivotal part of any successful marketing strategy, continually adapting to changes in technology, consumer behavior, and market dynamics. As we approach 2024, it becomes increasingly important for businesses to stay ahead of evolving tactics and methodologies that
In a bold move poised to reshape the landscape of data-driven marketing, OneMagnify has acquired Emodo, an AI-driven, CTV-first advertising marketplace. This strategic acquisition promises to amplify OneMagnify’s capabilities in delivering highly targeted and personalized marketing campaigns by
