Artificial Intelligence (AI) has undeniably become a cornerstone in the Marketing Technology (MarTech) landscape, dramatically influencing how businesses engage with consumers and strategize their market approaches. Entering 2025, the once-futuristic realm of AI has now become integral to marketing
Milena Traikovich, a demand generation expert, has been pioneering innovative strategies to help businesses optimize their influencer marketing campaigns. With her extensive experience in analytics and performance improvement, Milena brings valuable insights into the rapidly evolving sphere of
The digital marketing landscape has witnessed a significant shift as brands adapt to swiftly changing consumer behaviors and platform dynamics. At the heart of this transformation is the strategic approach of content repurposing. This innovative practice allows marketers to optimize a single
The martech industry stands at a crossroads as Customer Data Platforms (CDPs) adapt to rapid technological advancements and integration challenges. Once heralded as crucial components of marketing technology frameworks, CDPs now face evolving roles that invite industry investigation. With a
Milena Traikovich has carved a niche as a leading expert in digital marketing strategy and automation within the B2B sector. With a strong foundation in analytics and performance optimization, she specializes in crafting campaigns that nurture high-quality leads. Today, she provides insights into
In today's fast-paced marketing landscape, technology doesn't just support campaigns—it transforms them. Milena Traikovich, our Demand Gen expert, offers insight into this revolution, driven by Generative AI (GenAI). Known for her expertise in analytics and performance optimization, Milena shares
