In a significant move towards streamlining in-store advertising, the Interactive Advertising Bureau (IAB), in collaboration with IAB Europe and various leading retail media networks (RMNs), has finalized standards for in-store retail media. Initially introduced for public commentary in September
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — yet nearly half of all employees and 63% of CEOs struggle with empathy. According to Ignite 360’s Rob Volpe, a self-proclaimed Empathy
At a recent conference, a CEO of a professional services firm approached me for advice about a piece of guidance they had received from a marketing consultant. The consultant had suggested that the firm's messaging should overhaul and start emphasizing the passion and dedication of its team. They
The holiday season is a prime opportunity for brands to connect with their audiences through creative and impactful marketing campaigns. By leveraging themes of togetherness, travel, philanthropy, and personalization, companies can create memorable experiences that resonate deeply with consumers.
WordPress has unveiled its latest version, 6.7, codenamed Rollins. This update brings a host of enhancements aimed at making the creation of aesthetically pleasing, high-performance websites easier than ever. With a focus on improved design tools, accessibility, and performance, WordPress 6.7 is
Coca-Cola's holiday ads have long been a staple of festive advertising, evoking warmth, nostalgia, and a sense of togetherness. However, the company's recent attempt to integrate AI into their holiday marketing strategy has sparked significant debate. This article delves into the challenges and
