The landscape of B2B marketing is undergoing a seismic shift, with brand perception emerging as a critical determinant in purchasing decisions. Dentsu's 2024 Superpowers Index, the largest systematic analysis of B2B buying behavior globally, sheds light on the evolving role of brand in this domain.
The Mandai Wildlife Reserve recently embarked on an innovative marketing journey that is capturing the fascination of younger audiences. By leveraging the linguistic style and cultural trends prevalent among Gen Z, the reserve is positioning itself as a trendy and relatable destination. The latest
In the constantly evolving world of B2B marketing, an interesting shift is taking place. New research from Dentsu's 2024 Superpowers Index study sheds light on the changing dynamics in B2B buyer behavior and its implications for brand marketing strategies. Through extensive data collection from
In 2024, fashion brands confront a multitude of challenges within a volatile economic landscape characterized by stunted economic recovery, rising apparel prices, and increasing credit card debt. Given these economic hurdles, consumers have become increasingly cautious with their discretionary
In the ever-evolving world of B2B marketing, a fundamental shift is underway. Traditional performance marketing, focused solely on immediate returns, is being edged out by brand marketing that prioritizes long-term brand-building and customer relationships. Dentsu’s latest Superpowers Index
E.l.f. Skin has embarked on its most ambitious campaign yet, aiming to capture the attention of Gen Z consumers through a blend of humor and data-driven insights. The new campaign, titled "Divine Skintervention," features actor-comedian Megan Stalter as the Sinfluencer, a character who humorously
