In recent years, the marketing funnel has undergone a seismic shift as consumers increasingly turn to AI tools for product recommendations, comparisons, and research. As AI-powered "zero-click" journeys streamline the discovery-to-decision process, opportunities for brands to influence consumers,
Meet Milena Traikovich, a seasoned expert in social media marketing and lead generation. With a wealth of experience in performance optimization and analytics, Milena has a unique ability to drive effective campaigns and nurture high-quality leads for businesses. Today, she shares her insights on
Artificial Intelligence (AI) has revolutionized marketing strategies, compelling brands to integrate AI into various platforms to maintain visibility. As AI influences how users discover and engage with content, the core principles of expertise, authority, and trustworthiness (E-E-A-T) remain
Connected TV (CTV) advertising has emerged as a powerful channel, merging the narrative strengths of linear TV with the precision targeting of digital. As one of the fastest-growing advertising platforms, its potential is best realized through strategic and creative execution. This article offers
Why are meal kits becoming the preferred choice for busy households today, and what are the best social media strategies to promote them effectively? Recent data reveals that meal kits have surged in popularity, with a market growth of over 18% annually. The modern customer demands both convenience
Milena Traikovich is a demand generation (demand gen) expert with a track record of driving effective marketing campaigns for brands looking to nurture high-quality leads. With her extensive background in analytics, performance optimization, and lead generation, she offers deep insights into the
