Growth marketing is a dynamic digital marketing discipline that aims to generate maximum revenue at the lowest possible cost by leveraging data-driven tactics and strategies. Unlike traditional marketing, which often emphasizes broad-reaching tactics for long-term brand awareness and customer
In a significant move poised to reshape its product portfolio and financial outlook, Banzai International, Inc., a leading marketing technology firm, has announced its definitive agreement to acquire OpenReel, a digital video creation platform renowned for its efficiency and quality. This strategic
In today's digital age, establishing a strong online presence is essential for any brand aiming to capture and maintain consumer attention. One highly effective strategy to achieve this is by combining a .com Top-Level Domain (TLD) with a concise, single, category-defining word—a concept known as
In a significant move towards streamlining in-store advertising, the Interactive Advertising Bureau (IAB), in collaboration with IAB Europe and various leading retail media networks (RMNs), has finalized standards for in-store retail media. Initially introduced for public commentary in September
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — yet nearly half of all employees and 63% of CEOs struggle with empathy. According to Ignite 360’s Rob Volpe, a self-proclaimed Empathy
At a recent conference, a CEO of a professional services firm approached me for advice about a piece of guidance they had received from a marketing consultant. The consultant had suggested that the firm's messaging should overhaul and start emphasizing the passion and dedication of its team. They
