In the rapidly evolving digital landscape, where artificial intelligence shapes how brands are discovered and perceived, understanding the intersection of AI and branding is more critical than ever. Today, I’m thrilled to sit down with Milena Traikovich, a seasoned Demand Gen expert who has
Diving into the world of Reddit marketing, we’re thrilled to sit down with Milena Traikovich, a seasoned Demand Gen expert who has helped countless businesses craft impactful campaigns to nurture high-quality leads. With her deep expertise in analytics, performance optimization, and lead
In a world where digital attention is more fleeting than ever, TikTok has emerged as a colossus, captivating billions with short, punchy content. Yet, for marketers, the real challenge isn’t just joining the platform—it’s harnessing TikTok Ads Manager to turn viral moments into explosive business
Setting the Stage: The Short-Form Video Boom In the bustling digital arena of 2025, short-form video has emerged as the undisputed king of content, commanding attention across social media platforms with unprecedented fervor, as evidenced by a staggering 71% increase in video posts year-over-year.
This guide aims to help consumer packaged goods (CPG) brands and marketers understand and leverage Pinterest’s where-to-buy links to revolutionize their advertising strategies. By following the detailed steps and insights provided, readers will learn how to transform static ads into shoppable
In a landscape where digital advertising faces constant pressure to deliver measurable results, a groundbreaking partnership between PayPal Ads and PubMatic, announced on September 10, 2025, is set to redefine how brands engage with consumers by merging PayPal’s vast repository of transaction data
