In the digital age, where advertising dollars flow like water, the power of organic content has emerged as a formidable force in the marketing world. Many businesses swiftly turn to paid advertising when their organic efforts fail to deliver, but this reactive strategy often overlooks inherent
In the dynamic world of esports, where competition is fierce and the audience is discerning, new marketing strategies are reshaping the landscape. Enter TikTok Shop: a tool that has taken center stage in transforming how brands captivate and maintain their target audience. With the esports industry
In today’s fast-paced marketing landscape, brands are shifting away from traditional advertising methods to create real-life experiences that connect with consumers on a human level. Milena Traikovich, our expert in demand generation, joins us to discuss how these experiences allow brands to
In today's fast-evolving marketing landscape, Milena Traikovich is at the forefront of utilizing AI to craft strategic, meaningful campaigns. As an expert in demand generation, Milena shares her insights on the balance between speed and strategy, emphasizing the transformative role of AI in
In recent years, the landscape of brand marketing has evolved dramatically with the rise of digital platforms like YouTube and TikTok, bringing influencers into the spotlight as powerful marketing allies. A recent report indicates a staggering 36% growth in the influencer marketing sector,
In an era where rapid digital transformation is reshaping industries, the role of artificial intelligence (AI) in marketing is increasingly pivotal, especially in efficiently developing landing pages. Traditionally, the creation of landing pages has involved human creativity at various stages, from
