In a perfect world, consumers would make purchases after a single interaction with a brand they come across. However, digital marketing professionals are acutely aware that this is not the reality we live in. Multiple touchpoints are often needed to persuade a potential customer to convert,
During the recent Fall 2024 MarTech Conference, an online Coffee Talk session delved into the complexities and anticipated future of email marketing. Hosted by industry experts Kath Pay and Jeanne Jennings, the discussion explored the dynamic landscape of email marketing, teasing out the challenges
As we edge closer to 2025, businesses face the pressing need to rethink and reinvent their sales strategies, moving away from outdated approaches that fail to deliver sustainable results. Traditional sales tactics have largely depended on chasing any available lead, often resulting in poor-fit
Influencer marketing has long been a staple in the B2C world, but its relevance in the B2B sector is growing rapidly. As businesses seek more personalized and relationship-driven marketing approaches, leveraging influencers can significantly enhance brand awareness, engagement, and, ultimately,
Salesforce, a pioneer in Customer Relationship Management (CRM) solutions, recognized an urgent need to reconnect with its core audience: sales professionals. The pressure from emerging competitors and a decline in user engagement prompted Salesforce's CEO, Marc Benioff, to set a new strategic
In the rapidly changing world of B2B marketing, professionals are finding it increasingly important to dive deep into the industries and products they represent. As we move towards 2025, the focus is no longer just on hiring the next team member or engaging the newest agency. The critical factor
