Milena Traikovich has carved a niche as a leading expert in digital marketing strategy and automation within the B2B sector. With a strong foundation in analytics and performance optimization, she specializes in crafting campaigns that nurture high-quality leads. Today, she provides insights into
Informa TechTarget is delivering a suite of services aimed at enhancing brand visibility and optimizing B2B strategies through advanced analytics, content creation, and digital marketing solutions. The company offers diverse products that leverage purchase intent analytics to identify buyer
In today's fast-paced marketing landscape, technology doesn't just support campaigns—it transforms them. Milena Traikovich, our Demand Gen expert, offers insight into this revolution, driven by Generative AI (GenAI). Known for her expertise in analytics and performance optimization, M
In a rapidly evolving digital landscape where content creation has become an essential tool for engagement, affiliate marketing stands out as a lucrative strategy. Serving as a bridge between digital creators and consumers, affiliate marketing allows creators to monetize their platforms by
In the modern digital landscape, AI-generated content is becoming increasingly prevalent across various sectors, challenging content creators to ensure their texts sound indistinguishable from human-written narratives. This shift in the industry demands innovative strategies to both maintain reader
TikTok is significantly enhancing its advertising capabilities through its Pulse platform. Launched initially as a strategic method, Pulse allows advertisers to display ads alongside the top 4% of user-generated content. This placement maximizes engagement by integrating ads with already popular
