Sophia Lain is joined by Milena Traikovich, a seasoned professional in demand generation, analytics, and lead nurturing. Milena shares her insights on some underutilized content marketing tools that every marketer should consider to drive effective campaigns. How can Pinterest benefit a blog’s
The rapid advancement of artificial intelligence (AI) is fundamentally reshaping the way users search for and engage with online content, having a profound effect on web traffic and the methods used to analyze it. AI tools like ChatGPT, Gemini, and Perplexity are revolutionizing user interactions
Meet Milena Traikovich, a seasoned expert in social media marketing and lead generation. With a wealth of experience in performance optimization and analytics, Milena has a unique ability to drive effective campaigns and nurture high-quality leads for businesses. Today, she shares her insights on
Connected TV (CTV) advertising has emerged as a powerful channel, merging the narrative strengths of linear TV with the precision targeting of digital. As one of the fastest-growing advertising platforms, its potential is best realized through strategic and creative execution. This article offers
Why are meal kits becoming the preferred choice for busy households today, and what are the best social media strategies to promote them effectively? Recent data reveals that meal kits have surged in popularity, with a market growth of over 18% annually. The modern customer demands both convenience
In today's era of "Infinite Content," communications professionals face unprecedented challenges. The sheer volume of content creation threatens to overwhelm human consumption capacity, making it difficult to engage meaningfully with audiences. However, generative AI offers innovative solutions to
