In today's fast-paced marketing landscape, technology doesn't just support campaigns—it transforms them. Milena Traikovich, our Demand Gen expert, offers insight into this revolution, driven by Generative AI (GenAI). Known for her expertise in analytics and performance optimization, Milena shares
In a rapidly evolving digital landscape where content creation has become an essential tool for engagement, affiliate marketing stands out as a lucrative strategy. Serving as a bridge between digital creators and consumers, affiliate marketing allows creators to monetize their platforms by
In the modern digital landscape, AI-generated content is becoming increasingly prevalent across various sectors, challenging content creators to ensure their texts sound indistinguishable from human-written narratives. This shift in the industry demands innovative strategies to both maintain reader
TikTok is significantly enhancing its advertising capabilities through its Pulse platform. Launched initially as a strategic method, Pulse allows advertisers to display ads alongside the top 4% of user-generated content. This placement maximizes engagement by integrating ads with already popular
In the digital age where engagement systems play a crucial role in shaping online interactions, platforms like X are constantly exploring innovative ways to enhance user experience and content quality. Milena Traikovich, an expert in analytics and performance optimization, sheds light on the
In the modern landscape of digital marketing, organizations face significant challenges in linking their marketing efforts with measurable business outcomes. Despite access to sophisticated platforms like Salesforce, the promise of deriving real return on investment (ROI) often remains unfulfilled
