In the ever-evolving landscape of B2B marketing, striking the right balance between Account-Based Marketing (ABM) and Demand Generation (Demand Gen) has become crucial. The integration of these strategies can significantly enhance a company's marketing efforts, driving both targeted and
In today's competitive legal landscape, law firms need robust marketing strategies to stay ahead of the curve and generate demand. Email marketing has emerged as one of the most powerful tools for achieving this. By leveraging email marketing effectively, law firms can build authority, nurture
In the ever-evolving world of B2B marketing, a fundamental shift is underway. Traditional performance marketing, focused solely on immediate returns, is being edged out by brand marketing that prioritizes long-term brand-building and customer relationships. Dentsu’s latest Superpowers Index
In a significant shift in its advertising product lineup, Google has announced plans to phase out Video Action Campaigns by the second quarter of 2025, making way for the newly introduced Demand Gen campaign type. This transition is aimed at providing advertisers with more comprehensive tools and
In a strategic move to enhance its advertising offerings, Google plans to replace its Video Action Campaigns with a new campaign type called Demand Gen, starting the transition in Q2 2025. Michael Levinson, Vice President and General Manager of Social, Local, and Vertical Ads at Google, emphasized
Creating a website that not only attracts visitors but also converts them into leads is both an art and a science. At the heart of this transformation lies Search Engine Optimization (SEO). By harnessing the power of SEO, businesses can elevate their websites to become potent lead generation
