The buzz around artificial intelligence (AI) in business is deafening, with countless organizations jumping on the bandwagon, expecting transformative results overnight. Yet, a staggering statistic from McKinsey reveals that nearly 80% of companies using generative AI report no significant impact
I'm thrilled to sit down with Milena Traikovich, a seasoned Demand Gen expert who has dedicated her career to helping businesses craft impactful campaigns that nurture high-quality leads. With her deep expertise in analytics, performance optimization, and lead generation, Milena is the perfect
In the rapidly evolving world of marketing technology, few professionals are as insightful as Milena Traikovich, a Demand Gen expert who has dedicated her career to helping businesses craft impactful campaigns that nurture high-quality leads. With her deep expertise in analytics, performance
In the fast-evolving B2B technology sector, Account-Based Marketing (ABM) has emerged as a game-changer, with a staggering statistic revealing its impact: high-performing ABM teams meet or exceed growth and revenue goals 55% more often than their peers, according to recent industry research. This
Unveiling the AI-Driven Shift in Affiliate Marketing Dynamics In the rapidly evolving digital marketplace of 2025, artificial intelligence (AI) stands as a transformative force, reshaping the very foundation of affiliate marketing with unprecedented impact. Consider this striking reality: nearly
Introduction In an era where digital interactions are increasingly mediated by intelligent systems, the landscape of search engine optimization (SEO) faces a profound transformation driven by artificial intelligence (AI). With AI tools and large language models (LLMs) reshaping how users seek
