Content Marketing

How Is AI Transforming Video Editing for Marketing Teams?
Analytics & Performance How Is AI Transforming Video Editing for Marketing Teams?

Artificial intelligence is rapidly changing how marketing teams approach video editing, making production processes more efficient and accessible. Capsule, an AI-powered video editing assistant, has recently raised $12 million in a Series A funding round, aimed at launching an updated platform

Essential Content Governance in AI-Powered Creation
AI & Technology Essential Content Governance in AI-Powered Creation

Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Why do content teams need a plan for AI-generated content? Given the

How Can an AI Audit Protect Your Brand Voice in Marketing?
AI & Technology How Can an AI Audit Protect Your Brand Voice in Marketing?

In today's fast-paced marketing landscape, AI-driven personalization strategies are transforming how businesses connect with consumers. Milena Traikovich, an expert in analytics, performance optimization, and lead generation, shares her insights on the pivotal role of AI technology in marketing.

How Is L’Oréal Using AI to Revolutionize Global Marketing?
AI & Technology How Is L’Oréal Using AI to Revolutionize Global Marketing?

As the beauty industry continues to evolve at a rapid pace, staying ahead of the competition requires innovative strategies and cutting-edge technology. This is precisely why L’Oréal Groupe has partnered with Google Cloud to develop generative AI tools aimed at transforming its global marketing

AI in Marketing: Enhancing Creativity, Not Replacing Humans
Demand Strategies AI in Marketing: Enhancing Creativity, Not Replacing Humans

Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Today, she shares her insights on the use of AI marketing agents,

Evolution of Influencer Marketing in the Food and Beverage Industry
Demand Strategies Evolution of Influencer Marketing in the Food and Beverage Industry

Influencer marketing in the food and beverage industry has evolved into a significant strategy, bringing authenticity and diverse outreach to brands that are constantly seeking innovative ways to connect with their audiences. The industry has realized the vast potential of influencer

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