The global music event market is on a trajectory of substantial growth, with projections indicating it could nearly double in size by 2031. Valued at $255.6 billion in 2019, the market is expected to reach $481.4 billion by 2031, driven by a compound annual growth rate (CAGR) of 9.7% from 2022 to
Experiential marketing has taken center stage in 2024, with brands pushing the boundaries of creativity to engage audiences in memorable ways. This year, the marketing landscape has been transformed by innovative campaigns that fuse cutting-edge technology, unique venues, and immersive experiences.
Recent research presented by RainFocus, an event management platform, reveals fascinating insights into how generational differences influence preferences for event formats and giveaways. Understanding these preferences is crucial for marketers and event planners striving to create events that
In a world where the B2B landscape continuously evolves, the upcoming B2B Marketing Exchange (B2BMX) West 2025 event promises to be a beacon of innovation and insight for practitioners. Scheduled to take place from February 24 to 26 at The Phoenician Resort in Scottsdale, Arizona, the event's
Corporate events have always been a crucial part of business strategy, serving as platforms for networking, branding, and learning. With the rapid evolution of technology and the rising prominence of experiential marketing, the landscape of corporate events is undergoing a transformative phase. The
The recent acquisition of Splash by Cvent marks a pivotal moment in the event technology industry. Combining Cvent’s robust platform with Splash’s innovative tools aims to offer unparalleled solutions for marketing professionals focused on delivering impactful events. This merger showcases a com
