In an era defined by careful financial management and strategic marketing expenditures, the Gartner "2024 CMO Spend Survey" reveals insightful trends shaping the future of marketing. Amid an overall decline in marketing budgets to a mere 8% of company revenue, there's a concerted drive towards
TechTarget, a leader in B2B technology purchase intent data and services, is setting the stage for a revealing case study presentation with Broadvoice at the Forrester B2B Summit. The convergence of TechTarget's deep intent data knowledge with Broadvoice's sales innovation presents an intriguing
The rapidly evolving realm of event marketing is undergoing a transformation, and at the helm of this change is RainFocus, steered by the adept leadership of Ashleigh Cook. As the Chief Marketing Officer, Cook brings a wealth of over fifteen years of marketing experience to the table, navigating
The travel and tourism industries are harnessing the power of high-profile cultural events to drive economic growth. A prime example is the impact of Taylor Swift’s Eras Tour on local economies. Her concerts attract fans from all over, resulting in a substantial boost to businesses such as hotels,
The B2B Brand-to-Demand Conference (B2D 2024), hosted at LinkedIn HQ in New York, introduced an innovative marketing strategy for B2B enterprises. This groundbreaking event, a partnership between ANA Business Marketing, LinkedIn, and Stein IAS, highlighted the crucial strategy of unifying brand
In the rapidly evolving digital milieu, demand generation marketing is more than just reaching out to prospective leads; it's about creating an experience that resonates, engages, and converts. Digital events have become a fundamental element in this strategy, offering a unique confluence of
