Events & Conferences

AEW Struggling While WWE Thrives: What's Driving the Live Event Trends?
Analytics & Performance AEW Struggling While WWE Thrives: What's Driving the Live Event Trends?

In a rapidly evolving world of professional wrestling, the stark contrast between AEW's struggles and WWE's growth in live event attendance has captured attention. Attendance figures for AEW's Dynamite events in February 2025 showcase significant declines, with Cedar Park, TX witnessing a 13% drop

How Can March Observances Boost Your Small Business Marketing?
Demand Strategies How Can March Observances Boost Your Small Business Marketing?

March is a month rich with diverse celebrations that can be strategically leveraged to enhance your small business marketing efforts. From daily holidays to weekly and monthly observances, each offers unique opportunities to engage with your audience, increase brand visibility, and drive business

How Are Major Brands Innovating to Capture Market Share and Growth?
Demand Strategies How Are Major Brands Innovating to Capture Market Share and Growth?

The ever-changing market landscape requires major brands to constantly adapt and develop new strategies to capture market share and drive consumer engagement. From launching health-focused product lines to forming strategic partnerships and crafting innovative marketing campaigns, major brands in

AI Revolutionizes Sports Content Creation with Magnifi's Innovation
Analytics & Performance AI Revolutionizes Sports Content Creation with Magnifi's Innovation

In a remarkable stride toward optimizing sports content creation, Magnifi has harnessed artificial intelligence (AI) to transform how sports rightsholders, leagues, and federations produce and share video clips and highlights in real-time. By utilizing this advanced platform, sports organizations

How Will AI, Attribution, and Privacy Shape the Future of Marketing?
Demand Strategies How Will AI, Attribution, and Privacy Shape the Future of Marketing?

In the rapidly transforming world of marketing technology, the integration of artificial intelligence (AI), refined attribution strategies, and strict privacy regulations are set to significantly alter how brands engage, measure, and protect their audiences. At a recent event hosted by Marketing

Maximize ROI with Account-Based Marketing: A Comprehensive Guide
Demand Strategies Maximize ROI with Account-Based Marketing: A Comprehensive Guide

In today's highly competitive business landscape, capturing leads through broad marketing strategies often yields low conversion rates. For businesses aiming to maximize their return on investment (ROI), account-based marketing offers a method to concentrate sales and marketing efforts on

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