The marketing funnel has been the cornerstone of advertising strategies for over a century, but as we edge closer to 2030, its effectiveness is being questioned. With significant advancements in media, technology, and consumer behaviors, the conventional marketing funnel is becoming outdated.
The building industry has always been about making big decisions with high stakes. Now, with competition tight and buyers' expectations changing, understanding the data behind those decisions is more important than ever. The Bokka Group's 2024 Home Buyer Conversion Report, the only study of its
In the ever-evolving landscape of performance marketing, maintaining a dynamic and interconnected approach to finding, reaching, and retaining customers is crucial. Marketing professionals like Sabeena Mannan, TCA's Senior Director of Strategy, emphasize the necessity for brands to adopt a holistic
The evolving relationship between Out of Home (OOH) advertising and Retail Media advertising is reshaping shopper marketing. As these lines blur, brands are discovering new ways to reach consumers at critical moments. This article delves into how Retail Media's growing influence and its synergy
The marketing landscape is on the brink of a monumental transformation. With the rise of artificial intelligence (AI) agents acting as digital proxies for human users, traditional marketing strategies are being upended. Marketers must now adapt to a machine-centric approach, where AI systems play a
As we move into 2025, businesses are faced with the necessity of adopting innovative strategies to remain competitive and prosperous in a rapidly changing market. One key strategy that stands out is the implementation of a sales funnel builder, a digital tool designed to streamline operations and
