Intent-Based Marketing

How Can Marketers Scale Audiences Post-iOS 14 Launch?
Demand Strategies How Can Marketers Scale Audiences Post-iOS 14 Launch?

In the dynamic landscape of digital marketing, the release of Apple's iOS 14 update has brought significant challenges for marketers seeking to scale their audiences effectively. To remain competitive, marketers must navigate new hurdles and master strategies tailored to thrive in the evolving

How Is AI Transforming SEO and Advertising in Google Search?
Demand Strategies How Is AI Transforming SEO and Advertising in Google Search?

In today's conversation, we are thrilled to dive deep into the evolving world of digital marketing with Milena Traikovich, a distinguished expert in demand generation. With her extensive experience in analytics, performance optimization, and lead generation initiatives, Milena offers valuable

Balancing SEO Metrics and User Intent for Effective Strategies
Demand Strategies Balancing SEO Metrics and User Intent for Effective Strategies

In the contemporary digital landscape, businesses face a complex interplay between Search Engine Optimization (SEO) metrics and actual user intent when optimizing online content. The aim is to devise strategies that not only boost search engine rankings but also fulfill the underlying needs and

TikTok's AI-Driven Shift: From Attention to Conversion Strategy
Demand Strategies TikTok's AI-Driven Shift: From Attention to Conversion Strategy

In the evolving landscape of digital marketing, TikTok now stands as a beacon of transformation in its approach to converting user engagement into measurable business results. Over recent years, the platform has undergone a profound evolution, shifting from primarily capturing attention to

Expedia Uses AI to Turn Instagram Reels Into Travel Itineraries
Demand Strategies Expedia Uses AI to Turn Instagram Reels Into Travel Itineraries

In the fast-paced world of travel and social media, new technologies are constantly reshaping how we plan and experience our journeys. Milena Traikovich, an expert in nurturing high-quality leads and optimizing performance through analytics, offers insights into how these innovations are changing

Fix Your B2B SaaS SEO: Avoid Common Mistakes
AI & Technology Fix Your B2B SaaS SEO: Avoid Common Mistakes

In today's highly competitive digital landscape, B2B SaaS companies often find themselves grappling with the complexities of SEO. Despite the common acknowledgment that "content is king," many brands struggle to achieve desired heights in search engine ranking and web traffic. The challenge is

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