Lead Quality

Behavioral targeting has become an integral part of digital marketing strategies, harnessing user data to deliver personalized advertisements. Yet, as this practice grows, so do consumer privacy concerns. This report delves into the current state of the industry, exploring key trends, analysis, and

In the ever-evolving landscape of B2B marketing, achieving robust pipeline growth remains an intricate and multifaceted challenge for businesses of all sizes. With the recent release of the "## 2024 State of B2B Pipeline Growth" report by Pipeline360 and Demand Metric, new light has been

How Are Marketers Adapting to Lead Generation Trends in 2024? In 2024, lead generation is evolving rapidly, pushing marketers to adapt to new strategies and technologies to attract and convert potential customers. The landscape has shifted significantly from traditional methods to more

The recent partnership between Phonexa, a prominent performance marketing software provider, and Fast Debt, a specialized financial marketing technology firm, has sparked notable interest and anticipation in the industries of performance marketing and consumer finance. This union aims to refine

In the ever-competitive realm of B2B marketing, businesses are continually seeking ways to optimize their sales strategies and maximize return on investment (ROI). One such transformative approach is account-based marketing (ABM). ABM focuses on identifying, targeting, and engaging with specific

In the intricate world of Business-to-Business (B2B) marketing, knowing which metrics to track can make or break your demand generation efforts. Navigating through numerous potential metrics demands precision in pinpointing those that provide actionable insights and align with your overarching