Lead Tracking

As Generation Z steps into influential roles within the B2B buying landscape, it's imperative for businesses to reconsider and realign their sales strategies. Unlike their predecessors, Gen Z buyers exhibit distinct preferences that necessitate a shift in traditional approaches. These digital

The recent partnership between Phonexa, a prominent performance marketing software provider, and Fast Debt, a specialized financial marketing technology firm, has sparked notable interest and anticipation in the industries of performance marketing and consumer finance. This union aims to refine

The remarkable collaboration between Domo and Manulife Financial Corporation has resulted in an extraordinary return on investment (ROI) of 184%, earning them the Nucleus Research ROI Award for 2024. This partnership exemplifies the transformative power of advanced data analytics and business

The recent recognition of Domo and Manulife Financial Corporation by the Nucleus Research ROI Awards illustrates a compelling success story in business intelligence and data analytics. This honor underscores the impressive journey and transformative impact of integrating Domo's platform into

The rapid evolution of digital marketing has underscored the necessity for integration across PR, marketing, and sales functions. In response to this pressing demand, technology agency Tyto and demand generation/account-based marketing (ABM) specialist HUT 3 have joined forces to introduce a

Lead generation is crucial for businesses aiming to transform prospective clients into loyal customers. It’s not merely about filling a sales pipeline; it's about nurturing valuable relationships, understanding customer needs, and consistently delivering value at every interaction point. In a c