Lead Tracking

Mindmatrix and Crossbeam Partner to Drive Ecosystem-Led Growth
Lead Generation Mindmatrix and Crossbeam Partner to Drive Ecosystem-Led Growth

In a groundbreaking move poised to revolutionize how businesses manage their partner ecosystems, Mindmatrix has announced a strategic partnership with Crossbeam, setting the stage for a unified partner orchestration platform. This collaboration aims to merge Mindmatrix's next-gen PRM and partner

Uniphore Boosts AI With ActionIQ, Infoworks Acquisitions and New Platform
Lead Generation Uniphore Boosts AI With ActionIQ, Infoworks Acquisitions and New Platform

In a significant strategic move to enhance its artificial intelligence capabilities, Uniphore has announced the acquisition of two data technology firms, ActionIQ and Infoworks. This development comes alongside the launch of Uniphore's Zero Data AI Cloud platform, designed to address common

Integrate Enhances Lead Management with Advanced Data Governance Features
Lead Generation Integrate Enhances Lead Management with Advanced Data Governance Features

In a technologically evolving landscape, where data streams continuously flood from numerous sources, Integrate has launched groundbreaking features for its lead management and data governance solution to meet the escalating demands of B2B marketers. These newly integrated features are meticulously

Is Your B2B Sales Strategy Aligned with Gen Z Buyer Preferences?
Lead Generation Is Your B2B Sales Strategy Aligned with Gen Z Buyer Preferences?

As Generation Z steps into influential roles within the B2B buying landscape, it's imperative for businesses to reconsider and realign their sales strategies. Unlike their predecessors, Gen Z buyers exhibit distinct preferences that necessitate a shift in traditional approaches. These digital

How Will Phonexa and Fast Debt's Partnership Impact Lead Quality?
Lead Generation How Will Phonexa and Fast Debt's Partnership Impact Lead Quality?

The recent partnership between Phonexa, a prominent performance marketing software provider, and Fast Debt, a specialized financial marketing technology firm, has sparked notable interest and anticipation in the industries of performance marketing and consumer finance. This union aims to refine

How Did Domo and Manulife Achieve a 184% ROI and Industry Recognition?
Lead Generation How Did Domo and Manulife Achieve a 184% ROI and Industry Recognition?

The remarkable collaboration between Domo and Manulife Financial Corporation has resulted in an extraordinary return on investment (ROI) of 184%, earning them the Nucleus Research ROI Award for 2024. This partnership exemplifies the transformative power of advanced data analytics and business

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