Market Analysis

The recent event hosted by NielsenIQ (NIQ) in India emphasized the critical role innovation continues to play in driving business growth. As a global leader in consumer intelligence, NIQ revealed its latest insights and celebrated the winners of the 2024 Breakthrough Innovation Awards. These awards

WebMD Ignite recently launched Ignite Programmatic, a revolutionary suite of advertising tools designed to enhance campaign efficiency and maximize audience targeting for healthcare marketers. This innovative programmatic solution integrates first-party data insights, including comprehensive

In today's competitive market, brands are constantly seeking ways to improve customer experience and build stronger relationships. One powerful tool that has emerged is zero-party data. This type of data, voluntarily shared by customers, provides direct insights into their preferences, needs,

In an era dominated by digital marketing channels, the role of phone calls in driving higher conversion rates, better profit margins, and stronger customer relationships has remained consistently significant. However, businesses frequently face challenges in establishing a clear link between

In today's data-driven marketing landscape, managing data effectively is crucial for making informed decisions and gaining a competitive edge. Marketers are inundated with data from various sources, including web analytics, customer journeys, and competitor analysis. To harness meaningful

As the holiday season approaches, the retail industry is abuzz with how artificial intelligence (AI) is poised to reshape the shopping experience. The rapid advancements in AI technology, particularly its performance and personalization enhancements, have revolutionized the way retailers interact