The marketing technology (martech) field is rapidly transforming through artificial intelligence, reshaping how businesses engage with consumers worldwide. This roundup explores the dynamic evolution within martech fueled by AI, drawing insights from industry leaders and showcasing its disruptive
In our business world defined by rapid changes and evolving technologies, the ability to think strategically has become a crucial skill for leaders aiming to drive long-term success. Today, we have the pleasure of discussing strategic thinking with Milena Traikovich, an expert in crafting
In the ever-evolving world of advertising, Milena Traikovich stands out as a guiding force, helping businesses navigate the complexities of lead generation and campaign optimization. With an extensive background in analytics and performance strategy, she offers deep insights into how the industry
The landscape of performance marketing is facing significant challenges, demanding that industry leaders unite and find innovative solutions. The recent APMA Advertiser Connect event, held on April 29, served as a critical platform for addressing these issues. Organized by Kevin Edwards, APMA
Introducing Milena Traikovich, a renowned expert in demand generation, known for her transformative work in leveraging analytics and optimizing performance to nurture high-quality leads. Today, she shares insights into the critical role of connected data in advancing brand marketing strategies.
In an era where misinformation spreads like wildfire across digital landscapes, maintaining content trust has become a paramount challenge. Enter TikTok's innovative Footnotes feature, a move designed to enhance the context and credibility of content shared on the platform. This roundup examines
