A significant event for B2B tech marketers unfolded in Tel Aviv as the ROI Summit 2025 emphasized transforming research and development (R&D) investments into evident marketing success. This one-day summit, hosted by Informa TechTarget, brought together industry leaders, marketing professionals,
In this interview, we have the privilege of speaking with Milena Traikovich, a demand generation expert with a rich background in analytics, performance optimization, and lead generation initiatives. Her deep understanding of crafting compelling campaigns makes her a go-to authority for businesses
Marketing technology has witnessed a surge in vendors branding their products as “AI-powered.” With AI becoming a prevalent buzzword, it is crucial for marketers to sift through the hype and discern whether a solution genuinely leverages artificial intelligence or is merely a repackaged automation
In recent years, the global Digital Marketing Analytics (DMA) market has witnessed impressive growth, with a projected compound annual growth rate (CAGR) of 15.18% through 2030. This remarkable expansion underscores the increasing reliance of businesses across diverse sectors, including e-commerce,
The Hidden Flaws in Traditional Attribution Consider a marketing team tirelessly working to prove the value of their campaigns. They pour over data, attributing conversions to specific actions, convinced their strategies are driving growth. Yet, when quarterly profits are assessed, the anticipated
The landscape of B2B marketing is undergoing a seismic shift as data-driven strategies rise to prominence, promising transformative results. Imagine navigating complex buyer journeys with pinpoint accuracy, predicting purchase intent, and revolutionizing campaign effectiveness—all through the power
