Market Insights

How To Successfully Negotiate a Raise in Your Marketing Career
Analytics & Performance How To Successfully Negotiate a Raise in Your Marketing Career

In the fast-paced and ever-evolving field of marketing, professionals often find themselves wearing multiple hats, from creating engaging content to strategizing large-scale campaigns. Despite their critical roles, many marketing professionals feel undercompensated for their efforts. This sentiment

How Can Marketers Master Data Cleaning, Modeling, and Governance?
Analytics & Performance How Can Marketers Master Data Cleaning, Modeling, and Governance?

In today's data-driven marketing landscape, managing data effectively is crucial for making informed decisions and gaining a competitive edge. Marketers are inundated with data from various sources, including web analytics, customer journeys, and competitor analysis. To harness meaningful insights

Finding the Ideal Blogging Frequency: Tips for Consistent Success
Demand Strategies Finding the Ideal Blogging Frequency: Tips for Consistent Success

Starting and maintaining a blog goes beyond merely creating one; it requires regular updates with fresh, engaging content to attract traffic, customers, or recognition. The frequency of blog posts is a crucial factor, but this varies depending on specific goals, niche, audience size, and engagement

DOJ Proposes Google Divest Chrome to Address Monopolistic Practices
Analytics & Performance DOJ Proposes Google Divest Chrome to Address Monopolistic Practices

The U.S. Department of Justice (DOJ) is pushing for significant changes to Google's structure, proposing that the tech giant sell its Chrome web browser and possibly the Android mobile operating system in response to allegations of monopoly practices in online search. This move represents a broader

Marketing Jobs Rebound: Key Roles and Skills for Future Success
Analytics & Performance Marketing Jobs Rebound: Key Roles and Skills for Future Success

The marketing industry is experiencing a significant resurgence, with LinkedIn's Marketing Jobs Outlook report revealing a remarkable 76% increase in job postings compared to the previous year. This incredible rebound underscores the rising demand for marketing professionals across various regions

Are Manufacturing Marketers Ready for 2025 Content Strategies?
Demand Strategies Are Manufacturing Marketers Ready for 2025 Content Strategies?

As the manufacturing sector approaches 2025, content marketing strategies are under intense scrutiny, revealing both challenges and opportunities for industry marketers. Recent survey findings by the Content Marketing Institute and MarketingProfs shed light on the current state of content marketing

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