Allow me to introduce Milena Traikovich, a seasoned Demand Generation expert who has dedicated her career to helping businesses craft impactful campaigns that nurture high-quality leads. With a deep background in analytics, performance optimization, and innovative lead generation strategies, Milena
Overview of the Industry Landscape In today's fast-paced marketing world, technological advancements like artificial intelligence are transforming how businesses approach their go-to-market strategies, but a striking reality emerges amidst this digital revolution. While AI offers unprecedented
Today, we’re thrilled to sit down with Milena Traikovich, a powerhouse in the world of digital advertising and demand generation. With a proven track record of helping businesses craft impactful campaigns that nurture high-quality leads, Milena brings a wealth of expertise in analytics, performance
Overview of the B2B Landscape in 2025 In today's hyper-competitive B2B environment, a staggering 72% of buyers prefer to self-educate before engaging with sales teams, according to recent Forrester research, highlighting a critical challenge for businesses. This shift underscores the difficulty of
Understanding the Referral Marketing Landscape In an era where trust often surpasses traditional advertising, referral marketing stands as a cornerstone of business growth, with over 90% of consumers valuing personal recommendations above all other forms of promotion. This strategy, which harnesses
The Asia-Pacific (APAC) region stands as a powerhouse in the global B2B market, with a staggering volume of transactions driven by rapid economic growth and technological adoption. As of 2025, the region accounts for a significant share of worldwide B2B activity, yet the pace of change in buyer
