The landscape of B2B marketing is undergoing a significant transformation as companies strive to adapt to shifting constraints and expectations while remaining competitive and effective. This evolution within the marketing domain is driven largely by changing performance expectations and tighter
Milena Traikovich is a seasoned expert in demand generation, dedicated to helping businesses cultivate high-quality leads. With her proficiency in analytics and performance optimization, she has gained substantial insights into leveraging LinkedIn for professional growth. In this conversation,
In a remarkable turn of events, Reddit's stock witnessed a significant uptick of over 8%, stabilizing thereafter at an impressive $135 (£100) per share. This surge came shortly after the introduction of innovative AI-driven marketing tools at the renowned Cannes Lions International Festival of
As artificial intelligence continues to evolve, its role in customer relationship management (CRM) is under scrutiny, especially when it comes to handling sensitive data. The integration of AI into CRM systems presents both opportunities and challenges that companies must navigate to stay
As a leading expert in digital marketing, Milena Traikovich has made significant strides in crafting impactful campaigns that not only drive awareness but also nurture high-quality leads. Her deep understanding of analytics and performance optimization shines through her work. Today, she shares her
In an era where digital feeds and interactions dominate branding strategies, the role of community management has taken on unprecedented importance. Despite the plethora of opportunities these professionals present, they are frequently undervalued within the wider business framework. Community
