The landscape of performance marketing is facing significant challenges, demanding that industry leaders unite and find innovative solutions. The recent APMA Advertiser Connect event, held on April 29, served as a critical platform for addressing these issues. Organized by Kevin Edwards, APMA
Introducing Milena Traikovich, a renowned expert in demand generation, known for her transformative work in leveraging analytics and optimizing performance to nurture high-quality leads. Today, she shares insights into the critical role of connected data in advancing brand marketing strategies.
In an era where misinformation spreads like wildfire across digital landscapes, maintaining content trust has become a paramount challenge. Enter TikTok's innovative Footnotes feature, a move designed to enhance the context and credibility of content shared on the platform. This roundup
In a groundbreaking move within the B2B marketing landscape, Pipeline360 has unveiled its Global Partner Marketing Solutions Group. This initiative seeks to redefine modern Partner Marketing approaches by introducing a scalable Demand-as-a-Service (DaaS) model aimed at optimizing partner-led growth
What if Authentic Connections Are the Key to Corporate Success? In the bustling world of business-to-business (B2B) partnerships, the paradigm is shifting. No longer are sterile marketing campaigns the sole strategy for companies seeking meaningful relationships. A fresh wave of corporate
In recent years, the landscape of influencer marketing has undergone remarkable transformations, driven by innovations and a digital-savvy milieu. The rise of immersive events represents one such revolution, changing how brands and influencers interact. These strategically designed experiences have
