Marketing technology has witnessed a surge in vendors branding their products as “AI-powered.” With AI becoming a prevalent buzzword, it is crucial for marketers to sift through the hype and discern whether a solution genuinely leverages artificial intelligence or is merely a repackaged automation
In today's fast-paced marketing landscape, AI-driven personalization strategies are transforming how businesses connect with consumers. Milena Traikovich, an expert in analytics, performance optimization, and lead generation, shares her insights on the pivotal role of AI technology in marketing.
The rapid advancement of artificial intelligence (AI) is reshaping the marketing technology (martech) industry. With AI's potential to enhance customer experiences, streamline operations, and foster innovation, businesses are increasingly integrating AI tools into their strategies despite economic
Connected TV (CTV) advertising has emerged as a powerful channel, merging the narrative strengths of linear TV with the precision targeting of digital. As one of the fastest-growing advertising platforms, its potential is best realized through strategic and creative execution. This article offers
Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Today, Milena shares her insights on how a narrow view of competition can
Amidst the rapid advancement of artificial intelligence, businesses are leveraging AI to transform customer experience roles. Impressive chatbot interactions and automated responses promise a future where AI could potentially handle complex client issues. But can AI truly match the nuanced
