The Securities and Exchange Commission (SEC) recently released guidelines on its Marketing Rule, providing critical clarity on performance metrics disclosures for investment advisors. For many advisors, the presentation of performance metrics in advertisements has posed significant challenges,
How Confident Are You in AI Handling Your Personal Data? How confident are you in AI handling your personal data? This is a question that many consumers are grappling with as artificial intelligence continues to permeate various facets of marketing and personal data management. Despite the
The 2025 Adobe Summit, held at the Venetian Hotel in Las Vegas, marked a pivotal shift in Adobe’s strategy. This year’s focal point was the unveiling of new AI agents designed to elevate customer experiences through advanced technology. The summit emphasized Adobe's evolution from traditional
The landscape of B2B marketing and sales is on the brink of a monumental shift, driven by rapid advancements in artificial intelligence. Traditional methods like demand generation and outbound prospecting are set to become relics of the past. By 2028, buyers will increasingly leverage AI to
Artificial Intelligence has revolutionized various sectors, but its impact on marketing is especially transformative. Recent advancements in AI-powered marketing technology (martech) have introduced cutting-edge tools and platforms that significantly enhance marketing functions. These developments
Adapting marketing strategies to survive and thrive during inflationary periods is crucial for businesses. With tightening budgets and increased scrutiny on marketing expenses, companies must look beyond cost-cutting and embrace innovation and strategic adaptation to navigate economic challenges in
