The retail media network (RMN) landscape is on the cusp of a major transformation driven by advancements in artificial intelligence (AI) and an increasing focus on data privacy by 2025. Retailers and non-retail brands are intensifying their efforts to leverage these technologies to unlock
Artificial Intelligence (AI) tools have seamlessly woven themselves into the fabric of our daily lives, guiding us through various tasks and decisions. However, their influence extends far beyond mere assistance; they subtly shape our intentions and behaviors in ways that we might not fully
Four Pillars Gin, an Australian brand, has experienced a remarkable transformation from a small distillery to a globally recognized spirits brand. This journey is marked by strategic decisions, a focus on quality, and a commitment to customer relationships. The brand's evolution, particularly under
In an industry constantly shaped by technological advancements and evolving user preferences, digital ad spending has demonstrated noticeable shifts across various social media platforms. The trends observed in the fourth quarter of 2024 highlight substantial changes and strategic investments among
In an era where data is revered as the new oil, marketers face the challenge of finding innovative tools that can significantly enhance their data enrichment processes. One such tool that has been gaining considerable traction is Clay, a data enrichment platform that recently garnered attention
The recent ban of the popular video platform TikTok in the United States has sent shockwaves through the marketing community. Approved overwhelmingly by the U.S. Congress last year and upheld by the Supreme Court last Friday, the law led to TikTok going dark over the weekend and its mobile app
