Integral Ad Science (IAS), a leading media measurement and optimization platform, recently announced the expansion of its Brand Safety and Suitability Measurement product for YouTube. This enhancement now includes reporting for Performance Max and Demand Gen campaigns on Google Ads. The move aims
Rimini Street, Inc., a global powerhouse in enterprise software support, has embarked on a transformative journey to optimize its growth trajectory by collaborating with Openprise, a leader in revenue operations (RevOps) data automation. The cornerstone of this strategic alliance is the
Navigating the evolving landscape of marketing technology (martech) requires digital marketers to arm themselves with a diverse set of skills, reflective of this dynamic field’s progression. The industry has exploded to a significant valuation of $670 billion, illuminating the acute need for
Gupshup, a leader in the conversational solutions sector, has recently announced that Salim Ali will take on the role of Chief Marketing Officer (CMO). With an impressive career spanning nearly three decades in the field, Ali is a seasoned veteran in the domain of marketing. He has previously
The rapidly evolving realm of event marketing is undergoing a transformation, and at the helm of this change is RainFocus, steered by the adept leadership of Ashleigh Cook. As the Chief Marketing Officer, Cook brings a wealth of over fifteen years of marketing experience to the table, navigating
SkyTab Business Intelligence (BI) has been introduced by Shift4, revolutionizing the company's point of sale (POS) offerings for the hospitality industry. This technological advancement offers no extra cost to restaurateurs, providing advanced analytics and reporting tools. Designed to accommodate
