The marketing landscape is undergoing a profound transformation driven by hyper-personalization. This approach harnesses advanced technologies like artificial intelligence (AI) and machine learning to deliver highly customized experiences for individual consumers. In this article, we examine how
The world of restaurant marketing is undergoing a revolution. In an age where consumers are bombarded with distractions, personalized marketing has shifted from a luxury to a crucial strategy. Today, tailoring experiences and messages to customers' preferences isn't just a nice-to-have—it's
B2B sales, a landscape historically dominated by cold calling and mass email strategies, is evolving. With the emergence of artificial intelligence (AI) tools, sales teams now have access to more sophisticated and precise methods for engaging with potential clients. Enter Tiga.ai, a purpose-built
Adopting AI technology has rapidly become a trend among sales teams, with as many as 81% now experimenting with or firmly embedding it into their processes. While tools like ChatGPT have gained popularity, they often fall short of the nuanced demands of B2B sales environments. Enter Tiga.ai, a
The recent acquisition of Outsell by Impel, valued at over $100 million in a mix of cash and equity, marks a significant milestone in the automotive AI industry. This deal not only combines the strengths of two prominent players but also promises to revolutionize the way automotive dealers and OEMs
Integral Ad Science (IAS), a leading media measurement and optimization platform, recently announced the expansion of its Brand Safety and Suitability Measurement product for YouTube. This enhancement now includes reporting for Performance Max and Demand Gen campaigns on Google Ads. The move aims
