In today's fast-paced marketing landscape, technology doesn't just support campaigns—it transforms them. Milena Traikovich, our Demand Gen expert, offers insight into this revolution, driven by Generative AI (GenAI). Known for her expertise in analytics and performance optimization, Milena shares
In the modern landscape of digital marketing, organizations face significant challenges in linking their marketing efforts with measurable business outcomes. Despite access to sophisticated platforms like Salesforce, the promise of deriving real return on investment (ROI) often remains unfulfilled
The marketing world today seems to be at a crossroads. Businesses are driven to uncover insights from increasing volumes of data while grappling with the challenge of continuously evolving consumer behavior. Predictive analytics emerges as a pivotal tool, offering marketers a means to make
In today's rapidly advancing B2B marketing landscape, the fusion of adtech and martech heralds a significant transformation, driven decisively by artificial intelligence. This integration promises comprehensive development across the buyer's journey, offering marketers novel approaches to navigate
In today's highly competitive digital landscape, B2B SaaS companies often find themselves grappling with the complexities of SEO. Despite the common acknowledgment that "content is king," many brands struggle to achieve desired heights in search engine ranking and web traffic. The challenge is
AI-powered marketing technology (martech) is experiencing significant developments as corporate adoption remains largely driven by the fear of missing out (FOMO). An IBM survey revealed that many companies are investing in AI to avoid falling behind competitors, with 64% of firms acknowledging that
