Martech

Is HubSpot Marketing Hub Worth It for 2025?
AI & Technology Is HubSpot Marketing Hub Worth It for 2025?

In 2025, businesses continue to navigate the evolving landscape of digital marketing, where automation tools play an increasingly vital role in strategy execution. Among these, HubSpot Marketing Hub stands out as a prominent choice for companies aiming to amplify their marketing efforts through

How Are Companies Navigating Composable Commerce Challenges?
AI & Technology How Are Companies Navigating Composable Commerce Challenges?

In recent years, businesses have faced immense pressure to adopt digital solutions that allow for flexibility and rapid adaptation to change, and composable commerce has emerged as a pivotal response to this demand. By enabling companies to construct agile and scalable digital architectures,

Balancing Autonomy and Control in AI-Driven Contact Centers
AI & Technology Balancing Autonomy and Control in AI-Driven Contact Centers

Milena Traikovich is renowned for her expertise in driving effective demand generation campaigns. Her extensive experience in analytics and performance optimization makes her a pivotal figure in shaping customer service approaches, particularly through the implementation of agentic AI in contact

Top Martech Tools of 2025 Powering Growth Marketing Strategies
AI & Technology Top Martech Tools of 2025 Powering Growth Marketing Strategies

In the rapidly evolving digital landscape of 2025, the role of marketing technology has shifted dramatically, becoming indispensable to modern business strategies. Companies thriving in today's market often owe their success to Martech tools that have transitioned from being mere enhancements to

AI Companions Redefine Digital Bonds Beyond Social Media
AI & Technology AI Companions Redefine Digital Bonds Beyond Social Media

The digital landscape has witnessed a significant evolution with the rise of generative AI as a transformative force in social connectivity, taking up roles traditionally associated with social media platforms. As traditional social media sites like Facebook experience a decline in interactions

Can DOJ Remedies Break Google's Search Monopoly?
Analytics & Performance Can DOJ Remedies Break Google's Search Monopoly?

Max Tainer is interviewing Milena Traikovich, an expert in demand generation and digital marketing strategies. Milena's insights are invaluable for understanding the intricacies behind the DOJ's proposed remedies to dismantle Google's monopoly in search and search advertising. To start, can you

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