The martech industry stands at a crossroads as Customer Data Platforms (CDPs) adapt to rapid technological advancements and integration challenges. Once heralded as crucial components of marketing technology frameworks, CDPs now face evolving roles that invite industry investigation. With a
Milena Traikovich has carved a niche as a leading expert in digital marketing strategy and automation within the B2B sector. With a strong foundation in analytics and performance optimization, she specializes in crafting campaigns that nurture high-quality leads. Today, she provides insights into
In today's fast-paced marketing landscape, technology doesn't just support campaigns—it transforms them. Milena Traikovich, our Demand Gen expert, offers insight into this revolution, driven by Generative AI (GenAI). Known for her expertise in analytics and performance optimization, Milena shares
In the modern landscape of digital marketing, organizations face significant challenges in linking their marketing efforts with measurable business outcomes. Despite access to sophisticated platforms like Salesforce, the promise of deriving real return on investment (ROI) often remains unfulfilled
The marketing world today seems to be at a crossroads. Businesses are driven to uncover insights from increasing volumes of data while grappling with the challenge of continuously evolving consumer behavior. Predictive analytics emerges as a pivotal tool, offering marketers a means to make
In today's rapidly advancing B2B marketing landscape, the fusion of adtech and martech heralds a significant transformation, driven decisively by artificial intelligence. This integration promises comprehensive development across the buyer's journey, offering marketers novel approaches to navigate
