The rapid advancement of artificial intelligence (AI) is reshaping the marketing technology (martech) industry. With AI's potential to enhance customer experiences, streamline operations, and foster innovation, businesses are increasingly integrating AI tools into their strategies despite economic
Connected TV (CTV) advertising has emerged as a powerful channel, merging the narrative strengths of linear TV with the precision targeting of digital. As one of the fastest-growing advertising platforms, its potential is best realized through strategic and creative execution. This article offers
Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Today, Milena shares her insights on how a narrow view of competition can
Amidst the rapid advancement of artificial intelligence, businesses are leveraging AI to transform customer experience roles. Impressive chatbot interactions and automated responses promise a future where AI could potentially handle complex client issues. But can AI truly match the nuanced
The transformation brought by artificial intelligence (AI) within the marketing technology (MarTech) landscape in 2025 marks a pivotal shift for businesses striving for efficiency, enhanced customer experience, and competitive edge. The acceleration in AI integration in MarTech tools is not merely
In a rapidly evolving digital landscape, the implementation of Artificial Intelligence (AI) in streaming services has presented game-changing opportunities for companies striving to enhance user experience. For SKY+ and DGO, the streaming platforms of DIRECTV Latin America and SKY Brasil
