Personalized Marketing

In an era where B2B marketing faces intense competition, how does a global consulting giant stand out in an industry as dynamic as beauty? Capgemini, a leader in strategic solutions, has answered this challenge with a groundbreaking account-based marketing (ABM) campaign that reshaped its

I'm thrilled to sit down with Milena Traikovich, a powerhouse in the world of demand generation and event marketing technology. With her deep expertise in analytics, performance optimization, and lead nurturing, Milena has helped countless businesses craft campaigns that resonate and deliver

In 2025, a startling reality grips the marketing world: digital channels, once the bedrock of brand growth, are crumbling faster than anyone anticipated, leaving Chief Marketing Officers (CMOs) grappling with an unprecedented crisis. Picture a CMO staring at a dashboard of plummeting ad returns, as

In an era where artificial intelligence (AI) holds the promise of transforming marketing through hyper-personalization and operational efficiency, a staggering 82% of marketers are failing to integrate this technology effectively, highlighting a critical challenge within the sector. This alarming

The retail industry stands at a critical juncture, grappling with unprecedented challenges as customer expectations soar and operational inefficiencies threaten profitability. With declining satisfaction rates in both physical and online stores—driven by stock shortages and long wait

Understanding the Customer Experience and AI Landscape In today's fast-paced business environment, the customer experience (CX) industry stands at a critical juncture, with artificial intelligence (AI) reshaping how companies interact with their clients. The demand for seamless, personalized