Account-Based Marketing (ABM) has emerged as a crucial strategy for B2B marketers aiming to harmonize marketing and sales efforts to drive substantial business growth. By focusing on high-value accounts rather than casting a wide net, ABM ensures targeted and personalized engagement, which
Artificial intelligence (AI) is revolutionizing various industries, and education marketing in the Asia-Pacific (APAC) region is no exception. This article dives into the insights shared by Ritza Trivedi, Marketing Director for APAC at Pearson, on how AI is reshaping the landscape of education
In today's digital age, consumers are increasingly wary of how their data is being used by companies. Traditional marketing techniques, which often rely on extensive data collection and aggressive advertising, have led to a decline in consumer trust. People are bombarded daily with targeted ads
In the rapidly evolving ecommerce landscape, personalization has become a key driver of customer engagement and loyalty. As privacy concerns and regulations grow, the shift from third-party cookies to first-party data has begun to transform how retailers connect with their customers. This article
In today's digital landscape, the integration of artificial intelligence (AI) is revolutionizing the B2B customer experience, enhancing interactions with increased speed, intelligence, and significant personalization. This major shift is crucial for businesses striving to maintain a competitive
In the rapidly evolving digital landscape, artificial intelligence is transforming the way brands engage with their audiences, offering unparalleled opportunities for creativity and efficiency. The integration of agentic AI in brand marketing is proving to be a game-changer, allowing businesses to
