Personalized marketing has evolved significantly with the advent of artificial intelligence (AI). Brands now have the ability to tailor experiences to individual preferences, increasing customer engagement and loyalty through hyper-personalization techniques. However, the responsible use of AI and
The marketing landscape is evolving at an unprecedented pace, driven by advancements in artificial intelligence (AI) and predictive analytics. These technologies are revolutionizing how businesses connect with their customers, making interactions more personalized and insightful. As AI automates
In today's market, brands and retailers face a significant challenge: effectively communicating with a diverse group of consumers who speak thousands of languages, come from various cultural and socioeconomic backgrounds, and make purchasing decisions based on highly personal preferences. To
Account-Based Marketing (ABM) has emerged as a crucial strategy for B2B marketers aiming to harmonize marketing and sales efforts to drive substantial business growth. By focusing on high-value accounts rather than casting a wide net, ABM ensures targeted and personalized engagement, which
Artificial intelligence (AI) is revolutionizing various industries, and education marketing in the Asia-Pacific (APAC) region is no exception. This article dives into the insights shared by Ritza Trivedi, Marketing Director for APAC at Pearson, on how AI is reshaping the landscape of education
In today's digital age, consumers are increasingly wary of how their data is being used by companies. Traditional marketing techniques, which often rely on extensive data collection and aggressive advertising, have led to a decline in consumer trust. People are bombarded daily with targeted
