SMM

Before a single viewer taps play, a silent jury of machine-learning models has already graded the upload for risk, revenue, and reach across YouTube, TikTok, Instagram, Facebook, and Twitch, deciding whether ads will run, which audiences will see it, and how far a brand message can travel before

Why quotable nonfiction is today’s sharpest social media fuel When timelines reward clarity and surprise, brands need books that offer crisp claims, vivid specifics, and frameworks that travel well across captions, carousels, and short video scripts without thinning out their meaning. In recent

Followers spiked, impressions soared, and yet the pipeline stayed quiet while cheaper competitors crowded the feed and premium buyers scrolled past. That dissonance has become common: attention rises while authority sinks, and the work shifts toward volume instead of value. The good news is that

Audiences kept scrolling past polished brand posts while pausing for lived-in creator stories, and the performance gap widened until marketing plans had to change or stall under fatigue and rising costs. That shift forced a rethinking of where trust originates, how content scales, and which ideas

Milena Traikovich has spent her career turning raw performance data into revenue. As a demand generation lead, she’s owned the loop from analytics to creative to pipeline, stitching together insights that move ROAS, compress CPA, and consistently unblock growth. In this conversation, she unpacks

In the fast-evolving digital marketing landscape of 2025, influencer marketing has emerged as a powerhouse, driving billions in revenue for brands across industries. Consider the staggering reality: a significant percentage of consumer purchases are now influenced by creator content on platforms