In the rapidly evolving landscape of influencer marketing, where the industry has ballooned to a staggering $24 billion valuation, brands are increasingly turning to influencers to bolster their visibility and credibility. However, a new research report from Fama Technologies, covering January to
The relationship between marketing professionals and generative AI has always been a mixed bag of excitement and caution. While the allure of AI's potential to automate and enhance various tasks is strong, the apprehension about AI’s ability to fully grasp the creativity and subtle nuances that
Starting and maintaining a blog goes beyond merely creating one; it requires regular updates with fresh, engaging content to attract traffic, customers, or recognition. The frequency of blog posts is a crucial factor, but this varies depending on specific goals, niche, audience size, and engagement
With the growing influence of TikTok in the market of virtual gifting and live streaming, YouTube has launched a new virtual tipping system called "Gifts, Powered by Jewels" for vertical livestreams. This innovative feature is designed to not only enhance the earning potential for creators but also
In a rapidly evolving digital landscape, achieving meaningful engagement and visibility on social media platforms can be challenging for professionals looking to grow their network and share their expertise. LinkedIn has recently updated its content guidelines with the aim of fostering more
The social media landscape is undergoing significant changes, particularly in response to the evolving dynamics on X, formerly known as Twitter, under Elon Musk's ownership. As user preferences shift and alternative platforms rise in popularity, marketers are facing new challenges and
